About the Founders

Srsly Vegan was founded by Lauren and Alex Lester, longtime collaborators and partners who have spent over a decade building recipe platforms and publishing work that has reached millions of kitchens worldwide.

Lauren founded Wicked Spatula in 2011, and co-founded Cast Iron Keto with Alex in 2017 — sites that grew into nationally recognized brands, landed a cookbook deal, and shaped a body of work spanning thousands of recipes. Lauren also founded Healthful Creative, a food media agency collaborating with publishers and brands all over the world. After going vegan in 2021 (2020 for Alex!), they shifted their focus to only working with plant-based ingredients and went on to produce hundreds of vegan recipes through HC. All good things must come to an end however, and they exited WS in 2019 and CIK and HC in 2023. After a much needed break from the food word, they are excited to get back into the kitchen together and build a vegan recipe hub featuring not only their recipes but those of the community too!

With Seriously Vegan Recipes, the focus is on building a collection of recipes that highlight the incredible range of flavor in vegan cooking, creativity, and approachability. Alongside the core team, we also welcome contributors and collaborators whose recipes add depth and diversity to the table. Have a recipe you’d like to share? View our submission guidelines here.